The market
Hair loss affects both men and women. Data shows that as much as 50% of all adults globally suffer from hair loss during their lifetime. Currently, there are only a few products on the market that enhances hair growth. These have limited effect, only a small percentage of those who use the product respond to the treatment, they cannot be used by women in effective doses, and cause side effects such as impotence and hair growth in unwanted places.
When it comes to products that enhances eyelashes, Follicopeptide has great potential in the global market, especially since most of the leading products on the market contain prostaglandin analogues as the active component. The EU's Scientific Committee on Consumer Safety (SCCS) has announced its concerns about the safety of prostaglandin analogues when used in cosmetic products near the eye. The global market size for eyelash serum is estimated to 770 million US dollars and for eyebrows 289 million US dollars.